By Shayna Mace | Photos by Shanna Wolf and Duluth Trading Company
We came here in 2005 when I got an opportunity to head up women’s merchandising at Lands’ End. I’ve been [with Duluth] since late 2008 when I started [there] as the vice president of product development. It has been unbelievable. [In Madison] you can be in a city, and it’s got everything. For us, it’s been a really cool place to be, and a good place to raise our kids—Rosie, who is 20, is in college at the University of Tampa, Annie is a senior at Middleton High School this fall and Luigi, our youngest, is a freshman.
I’m a Duluth fan through and through. I lived in New York City for many years where heels and black suits were the daily uniform. Now I get to be super comfortable and transition from work life to all the activities I do outside of work with the kids. I’m pretty casual, but like things that have interesting details—pockets, trims, et cetera.
I’m often in DuluthFlex pants—[our] Dry on the Fly, Breezeshooter [and] Fire Hose [styles] are really comfortable and have great pockets, but are still more presentable than super casual pants. I love tees and vests too—the more pockets, the better!
I’m up early so that I can get the workday started via emails or other things. Then I exercise (usually a run through the neighborhood with our dog) and have one (or several!) espressos. Off to work, and then after [that I have] evening activities with my kids. I love to garden with them (when they will join me) and I go to a lot of sporting events with my son.
My husband Vincenzo owns Café Porta Alba at Hilldale, [so] Café Porta Alba is my personal bias (of course). [They have] unbelievable pizza.
My design aesthetic is a blend of pieces that have meaning, and those that can withstand the test of three kids, a dog and two cats. My favorite find is a mirror that is made of an original copper window frame from the Flatiron building in New York City. For my home, I shop in a bunch of places. I can go from Odana Antiques to Home Market to Brown & Beam in a day. I like to mix new with old.
This article was featured in the Madison: Fall 2017 issue.
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