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Ten Minutes With Tammy Schreiter

Hatch Art House and Hazel General Store are seen on Williamson Street on the Near East Side of Madison, Wisconsin on October 24, 2018. Beth Skogen Photography - www.bethskogen.com

By Shelby Deering | Tammy Schreiter Photo Courtesy Beth Skogen | Hatch Product Images Courtesy Tammy Schreiter

The curator of Hatch Art House (and the owner of next door’s Hazel General Store) spotlights Wisconsin-based artists by purveying paintings, pottery and paper goods while reaping inspiration along the way.

What were you doing before you opened Hatch Art House?

Although I’m from Appleton, before I opened Hatch, I was living in Portland, Oregon, and working at a restaurant as a server. Throughout my adult years, I worked in art galleries during the day and waited tables at night, all while selling my own paintings and jewelry on the side, honing my skills as an artist and as a salesperson.

You recently celebrated your 10th anniversary of operating Hatch Art House. How does that feel?

It’s a wonderful feeling of achievement! Ten years in a business is a huge milestone. Hatch has had many ups and downs throughout the years — it’s such an honor to be representing so many local artists 10 years in.

Why is Williamson Street the perfect place for Hatch?

I chose Willy Street because of the community vibe and its eclectic array of shops and restaurants. In turn, this provided instant foot traffic and visibility. Hatch was the first business in what was, at the time, a brand-new building, so it was a risk, but it turns out it was a risk worth taking.

What do you see in an artist’s works that moves you to carry them at Hatch?

There are many variables that go into bringing in a new artist. Mainly, is the gallery in need of that particular medium and style? If yes, will the artist be able to bring in new work when needed? And of course, most importantly, that gut feeling that the artist and their artwork will work well with Hatch.

What kind of art inspires you?

The kind of art that creates a mood. This is why I personally like to paint landscapes. But I really enjoy a piece of art that draws me into another world — creating a mini escape from daily life.

What are a few of your favorite local haunts?

Olbrich Botanical Gardens for a lazy day of garden and painting inspiration. The [Memorial Union] Terrace on Lake Mendota to enjoy a summer sunset. The Arboretum is my favorite place to ride my bike. Ha Long Bay is my go-to neighborhood restaurant. And of course, walking along Willy Street and visiting my fellow retailers.