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Shade Tree Naturals’ handcrafted soaps, hand and lip balms are 100 percent all natural, and Tara Parish will gladly fill you in on every ingredient in her wares.

When mother-daughter team Laura Goranson and Heather Weber decided to open home décor and gift store G.Home, they didn’t have any retail background— but were confident enough in their skills to go ahead and run with it.

Back in the day, many stores were named after their owners. In the case of Lake Geneva’s C.R. Goodfinds, many people think that’s the case too—but it’s not.

Jessica Bates of jack + ella paper.

Convivio has big-city finds in a small-town space.