The following article is sponsored by Josh Lavik & Associates.
Do you own a home on the lake and are thinking about selling your home? Maybe the maintenance costs are too much or it’s just time to move to a different property. After 13 years in real estate brokerage, here are a few things we’ve learned about selling luxury and waterfront homes in the Madison area.
TIMING IS EVERYTHING
When we list any property for sale, we prefer to take at least two to four weeks of preparation time before starting any showings. By taking that extra time, we’ve been able to really hone in on the key features and benefits of our listings that will attract the most number of potential buyers. And as a result, achieve the best results for our clients.
Selling a waterfront, luxury or other unique property with skill takes a keen eye on what aspects best sell the property. In fact, it’s really about psychology and creating a series of positive impressions that lure the buyer in and increase the level of desire. Thinking critically about the lifestyle around the home, within the community, and amenities can often make a difference between selling or not. All of these lifestyle experiences add up to some perceived value. If an agent does well, then the buyers see the value and a deal is made.
However, sometimes a home goes on the market and then it sits month after month with no offers. In fact, you’ve probably seen some of the homes in these prestigious communities that seem like they have been on the market “forever.” Why aren’t they selling? Now, that’s a good question. Sometimes even the best homes don’t sell right away and often just take a little extra thought, consideration and effort to actually sell the property.
DOING A LITTLE EXTRA
When we list a home for sale we believe that we should do everything possible to attract the right buyer. There’s much more that goes into it than putting a sign in the yard and hoping that someone else sells it. We’ve found that the best results come from a variety of online and offline activities. It starts with proper home staging and packaging the home in the best way possible to determine what the value should be. Are you selling it with new carpet or old carpet? Updated fixtures or older fixtures? Proper pricing takes all of that information into account.
After determining the best staging and pricing strategy, you’ll want to make sure your home looks its very best during photo time. Just like family portraits, make sure everything is perfect before the photographer even comes to the door. After that, determine your marketing plan and what efforts will be done. We have found that the more people that you reach with your marketing equals a greater number of potential buyers willing to make an offer, and as a result, will net you the best possible price.
PUTTING THINGS TOGETHER
After your home is on the market, not all of the work is done—you’ll need to field inquiries and coordinate showings. Then, comes negotiations with offers. Excellent communication skills can truly make all the difference when putting together an offer. Learn about our philosophy on selling waterfront or other homes in the Madison area by visiting us at www.JoshLavik.com or contact us at 608-620-4234. Or, email us at [email protected].
Josh Lavik & Associates is a powerful real estate team within Keller Williams Realty and based in Monona, Wisconsin. They have been refining their home sales process with one thing in mind, to create A Better Real Estate Experience™. This means going the extra mile with a positive attitude, high energy and a learning-based perspective.
The Lakeshore Living publications are published by Nei-Turner Media Group, a full-service agency located in Lake Geneva, WI. Our four publications cover the picturesque lake communities of Lake Geneva, Madison, Lake Country and Northwoods.
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