By Jacob Stahl
I was introduced to floral design during a one-credit elective class during college. I attended UW-Milwaukee for my undergrad and graduate degrees. I enjoyed the class so much that I signed up for the second part and eventually started helping the instructor at her flower shop. I’ve always considered floral design to be my soul food.
I still am passionate about social justice and community organizing and am seeking to incorporate these elements into my work at 414loral.
I’m from Milwaukee — born and raised. Proud to be from here. Milwaukee is a beautiful city. A lot of people are trying to highlight and showcase what the city does. A lot of our potential is untapped. Our shop is on Martin Luther King Jr. Drive in the Bronzeville neighborhood — the epicenter of Black Milwaukee. I feel grateful that my shop is here.
For summer and spring, I like ranunculus and peonies. For fall, working with dried elements, bleached ruscus and pampas grass. In winter, I love typical elements like holly evergreens, pine and anything wintry.
I started my business in 2019 and signed the lease for the shop last August. I was so amazed and grateful for the community’s support. In my mind, flowers are always a necessity but for many, they aren’t. The fact that my flowers can bring joy to people means everything to me and the success of this business would not be possible without community.
The average lifespan of a flower is three to seven days. No direct sunlight, no exposure to the elements and fresh water daily can keep plants alive. They’re living and breathing [like humans].
The Lakeshore Living publications are published by Nei-Turner Media Group, a full-service agency located in Lake Geneva, WI. Our four publications cover the picturesque lake communities of Lake Geneva, Madison, Lake Country and Northwoods.
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