By Shayna Mace | Photography by Shanna Wolf
Once an entrepreneur, always an entrepreneur. Such is the case for Kelly and Joe Leschisin, who not only own KELLA, a gift and apparel shop in Mount Horeb, but Forward Apparel Co., a Wisconsin-themed clothing line. (Joe also founded Kella Design in 2008, a digital marketing and web design agency, which Kelly also works at.)
After working on client marketing projects for years at Kella Design, the couple had a desire to create their own product from start to finish. Enter Forward Apparel Co., a line of Wisconsin-themed shirts and hats with sayings such as “Wisco Made” and “Up North.” The couple’s retail space on Main Street features their own apparel items, as well as pieces from 40-plus Wisconsin makers. They love showcasing the creativity of the Dairy State.
“There’s so much more to Wisconsin than beer and cheese — there are so many cool things to discover here,” says Kelly. “We’re trying to represent what the state is all about.”
118 E. Main St., Mount Horeb, madebykella.com
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This article originally ran in the September/October 2021 issue of BRAVA Magazine.
The Lakeshore Living publications are published by Nei-Turner Media Group, a full-service agency located in Lake Geneva, WI. Our publication covers the picturesque Lake Geneva area.
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