Meet the Maker: It Makes Scents
Shade Tree Naturals’ handcrafted soaps, hand and lip balms are 100 percent all natural, and Tara Parish will gladly fill you in on every ingredient in her wares.
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Create a Happy Home at Elm Grove’s G.Home
When mother-daughter team Laura Goranson and Heather Weber decided to open home décor and gift store G.Home, they didn’t have any retail background— but were confident enough in their skills to go ahead and run with it.
Ten Minutes with Sarah Eggenberger
The NewBeauty editor-at-large and beauty brand consultant Sarah Eggenberger shares her world with us.
Ace Your Summer Look
Boring outfits, begone! Combine this season’s hottest trends to keep you looking cool. And as a bonus – all items can be found in shops in the Lake Country area!
Delightful Discoveries at Lake Geneva’s C.R. Goodfinds
Back in the day, many stores were named after their owners. In the case of Lake Geneva’s C.R. Goodfinds, many people think that’s the case too—but it’s not.
Ten Minutes With Paper Dolls’ Kristi Hugunin
The Elkhorn native and owner of Paper Dolls Home Furnishings Kristi Hugunin shares her world with us.
Four Looks to Try Now
Boring outfits, begone! Combine this season’s hottest trends to keep you looking cool.
It’s All in the Details
Spring’s best looks feature classic silhouettes punched up with of-the-moment accents.