If there’s any shop that encapsulates lake living in the area, it’s Lakeside Sundry.

The Walworth-based shop is equal parts southern charm and East Coast prep — think vibrant patterns; men’s, women’s and kid’s apparel; accessories; and gift items. And, there’s a robust stock of Geneva Lake- themed items — including blankets, belts, jewelry and totes all emblazoned with the famous lake outline.

The shop is the manifestation of owner Kelly Clow’s passion for country club chic and the “lake life,” as she puts it.

Find pieces for an active lifestyle for men and women, whether that’s on the golf course or on the boat. Much of the clothing has UPF 50 protection and moisture-wicking properties. As Clow explains, “The style these days is going from the golf course to dinner, so I try to carry upscale golf clothing [and more].”

Clow is particularly proud of her West End collection for women that’s exclusive to her shop, illustrated by brand Smith & Quinn. It includes tops, dresses and skorts with illustrations of Lake Geneva landmarks. You’ll see Fontana Beach and Chuck’s signs, The Abbey and more.

“I love celebrating the West End and the waterfront,” says Clow, referring to selecting the landmarks that were meaningful to her. “The best part of [having my shop] is people saying, ‘we’re so glad to have you on this side of the lake.’”

549 Kenosha St., Walworth, lakesidesundry.com